Case Studies

1 | CoolMess Roslyn
Cool is the new hot. We delivered an exciting branding project that brings people joy.

2 | Industry City
Industry City wayfinding and the experiences within this cultural space.

3 | News Corp
News Corp corporate identities for sub-brands Unruly and Storyful.


CoolMess Roslyn

Designer - Gensler

Work - Custom Fabrication | Interior Signage | Logo | Wall Covering

Material - Heavy Knit Poplin Banner | Die Cut Vinyl | Printed Vinyl | Metal Panel | Lightbox

Objective - Branding Enhancement | Custom Built Environment

CoolMess Roslyn is an extension of the brand's original location in Manhattan. In continuation of the brand identity, CoolMess Roslyn welcomes an equally exciting space dazzled with custom fabrications and colorful renderings of graphics throughout each corner. An exciting store with every corner being Instagram-worthy, Cool Is The New Hot!

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Industry City

Designer - Airspace

Work - Custom Fabrication | Interior & Exterior Signage | Wayfinding | Stencil Painting | Logo | Wall Covering

Material - Heavy Knit Poplin Banner | Die Cut Vinyl | Printed Vinyl | Metal Panel | Reclaimed Wood

Objective - Environmental Graphics | Branding Enhancement | Signage

A delightful project in collaboration with Airspace for the outdoor signage, stencil painting, wallcovering and wayfinding at IC. A newly branded cultural space within Brooklyn, Industry City serves to be the place for entertainment, food, fun and activities!


escher. the exhibition & experience within industry city


The drive21 team executed on advertising items such as the exhibition totem, signage, and banner to further promote this fascinating exhibition that took place inside of Industry City, summer 2018.

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News Corp New York Office

unruly & Storyful.

Designer - Gensler

Work - ADA Signage | Custom Fabrication | Logo | Distraction Banding | Dimensional Lettering | Wall Covering | Wayfinding

Material - Dusted Crystal | Optically Clear Film | Opaque Cut Vinyl | Interactive Wooden Pegboard | Customized Recessed Magnets | Sintra Panels

Objective - Environmental Graphics | Corporate Identity

News Corp welcomed subbrands Unruly and Storyful into their new office spaces. Working with the team at Gensler, the News Corp office design project for the sub-brands involved over 15,000 individual elements. We poured our heart and soul into these interactive ball and pegboard walls as well as creating magnetic wallcoverings to make them look anything but unruly!

Unruly & Storyful.


Interactive Pegboard Wall spelling out Unruly logo

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Individually designed peg pieces

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Interactive Ball Wall spelling out Storyful. logo.
Both logo walls involved approximately 15,000 customized pieces.

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